SEO Audit
SEO Audit
B2B audits weight bottom-funnel content depth, thought-leadership content discoverability, demo / contact / pricing page conversion, and the alignment between SEO traffic and the sales pipeline (we ask for CRM access; we use it).
Industry · B2B & Professional Services
SEO for the 12-month buying cycle.
Long sales cycles. MQL quality over volume. SERPs owned by Bloomberg contributor posts and Forbes Council bylines. The SEO playbook for B2B looks nothing like the one for DTC — and we ship both.
- 19Active B2B engagements
- 12–18 moTypical sales cycle
- MQLReported metric, not sessions
- CRMRead-only access requested
How the playbook bends
Four services. B2B-shaped.
In B2B the metric isn't traffic, it's pipeline. Every service below gets re-weighted to put MQL quality and revenue attribution ahead of any traffic chart.
Link Building
Link Building
Original research-led digital PR. B2B journalists need defensible numbers and named experts. We turn your internal data into citations — and the citations into authority signals that compound over 12+ month engagements.
Content & On-Page
Content & On-Page
Bottom-funnel comparison content, expert-led thought leadership (named authors, real experience), case-study-shaped articles, and the slow compounding kind of content that earns links instead of begging for them.
Technical SEO
Technical SEO
Most B2B sites are on Webflow, headless WP, or a custom Next.js setup. We've shipped on all three. The technical wins in B2B are usually around schema (Article, FAQPage, Organization with knowledge-panel signals) and internal linking depth.
Recent work · B2B
Two engagements we can talk about.
Paybis · Fintech · Crypto on-ramp
22 / 30 geos
Paybis
Top-3 for 22 country-specific 'buy crypto' queries
Multi-market expansion across EU and LatAm. Country pages built per market with native-language editors (ES, PT, DE, FR), hreflang fully reimplemented after three years of being broken, source-tagged outbound for clean attribution. Sign-ups from organic up 3.4× over twelve months.
B2B · Legal Tech
5.4× pipeline
Pipeline-sourced revenue from organic 5.4× in 18 months
MQL programme: identified the 14 commercial-intent topics the sales team was best at converting on, built deep content around each, named the firm's senior counsel as on-page author. Closed the loop with sales — every quarter we re-prioritised based on what MQLs were actually closing.
What we don't take on in B2B
The honest disqualifiers.
- Pre-traction companies — there's no MQL data to close the loop on yet.
- Brands unwilling to give read-only CRM access — we can't run pipeline-attributed SEO blind.
- Industries we won't promote (predatory lending, MLM, certain crypto verticals).
- Anyone looking for guaranteed lead volume — we won't promise it.
Send your three highest-intent commercial keywords and an estimate of average deal size. We'll bring a pipeline-attributed forecast to the call.
Book a B2B scoping call