Real engagements. Verified numbers.

Stape sells server-side Google Tag Manager hosting to growth and analytics teams. The product was best-in-class; the SEO surface around it was a sprawling blog and a docs subdomain that didn't cross-link. Buyers searching '[platform] server-side gtm' weren't finding them. We rebuilt the editorial estate around the 14 query clusters that actually drive demos.

• Migrated docs from a subdomain to a subfolder without losing a single ranking.
• Shipped 38 integration pages — one per source/destination combo Stape supports.
• Rebuilt the comparison-page cluster (vs. Stape Lite, vs. self-hosted, vs. competitors).
• Demos from organic up 5.1× by month 14.
• Engagement still active — quarter-by-quarter scope sign-off, no auto-renew.

Paybis is a regulated crypto on-ramp serving 180+ countries. Their SEO traffic was mostly EN — every other market underperformed despite the product being live there. We rebuilt the country-page architecture, fixed hreflang that had been broken for three years, and shipped native-language content per geo with local editors.

• Country pages built per market (not auto-translated from EN).
• Hreflang fully reimplemented and verified in Search Console.
• Native editors for ES, PT, DE, FR — same brief, shipped same calendar week.
• Source-tagged outbound for clean attribution back to organic.
• Sign-ups from organic up 3.4× over twelve months.

A Series B DevTools company had a 1,400-page content estate built over four years by three previous agencies. None of it was ranking. The architecture was the problem — cannibalised clusters, thin pages competing for the same query, internal linking that buried bottom-of-funnel pages four clicks deep.

• Audit identified six topical clusters worth keeping and 12 to retire.
• Retired 480 thin posts (proper 410 / 301 strategy per page).
• Rebuilt internal linking templates from scratch.
• Shipped 220 new comparison and integrations pages over months 4–10.
• Pipeline-sourced revenue from organic up 4.2× by Q4.

A DTC cosmetics brand on Shopify took a Helpful-Content hit in March and lost ~60% of organic in three weeks. The brand's content was good but the PDPs were thin and EEAT signals were absent. We worked on both ends in parallel — content remediation and technical clean-up — and tracked recovery weekly.

• PDP body rewritten with first-person testing notes and named authors.
• Schema overhaul: Product, Offer, Review, FAQPage where appropriate.
• Faceted-nav cleanup — variant URLs canonicalised correctly for the first time.
• First signs of recovery week 4; 92% of pre-hit by week 14.
• Revenue from organic recovered to 88% of pre-hit by week 14.

An 84-location home services brand had GBP profiles in varying states of decay, location pages that were 80% template, and a review programme that ran on goodwill. We took ownership of GBP across the portfolio and rebuilt the location-page architecture from the URL up.

• Named PoC per region for GBP management.
• Weekly GBP post cadence per location, regionalised content.
• Review-velocity programme tied to post-service SMS.
• Location pages rewritten with real local content (named technicians, neighbourhood specifics).
• 12 markets that had never seen the pack are now anchored there.

A legal tech company with a 12-month sales cycle. Traffic was up but pipeline wasn't moving. We got read-only CRM access in week 2 and rebuilt the content strategy around what was actually closing, not what was getting clicks.

• Identified 14 commercial topics where MQLs converted disproportionately.
• Built deep content around each, with the firm's senior counsel as on-page author.
• Quarterly re-prioritisation based on closed-won attribution.
• Reporting reframed around pipeline-sourced revenue, not sessions.
• Closed-loop attribution surfaced 3 surprise winning topics nobody had predicted.

A Series A HR-tech company was getting outranked on 'their brand vs. competitor' SERPs by the competitor's own content. We built an honest comparison-page programme — features compared side-by-side, no marketing-speak — and rewrote the on-page quarterly.

• Comparison pages built around honest feature comparison, not pitch language.
• Schema, internal linking, and on-page CTAs aligned to comparison-stage intent.
• Quarterly rewrite cadence as both products evolved.
• Sign-ups from organic up 2.8× over the engagement.

An outdoor-gear marketplace built on Shopify Hydrogen had thin category pages and a faceted-nav setup that was leaking crawl budget on variant URLs. The product catalogue and inventory feed were excellent — they just weren't ranking.

• Re-architected category-page templates to load real content above the fold.
• Hydrogen-specific rendering fixes for above-the-fold content.
• Faceted-nav canonical strategy implemented properly for the first time.
• Structured data + internal linking from PDPs to relevant categories.
• Most of the lift came from pages that already existed but weren't ranking.