SEO Audit
SEO Audit
We weight cluster cannibalisation, bottom-funnel SERP shape (where G2/Capterra sit), integrations-page coverage, and product-led SEO patterns. Doc site discoverability gets its own section if you have one.
Industry · SaaS
The G2-and-Capterra, long-sales-cycle problem.
SaaS SEO has its own gravity: the most valuable SERPs are owned by review aggregators and listicle media, the buyer takes months to convert, and the on-page work is bottom-funnel comparison rather than top-funnel guides. We've been doing this since 2022.
- 28Active SaaS engagements
- $2–30MTypical ARR band
- Next.jsDefault stack
- 14 moAvg. engagement length
How the playbook bends
Four services. SaaS-shaped.
The bottom-funnel SERP is where SaaS lives or dies. Most of our work bends toward owning it — and toward making the on-page convert when the buyer arrives.
Link Building
Link Building
Digital PR-led. Original research and survey data work disproportionately well for SaaS — journalists need numbers, you have product data. We turn that into citations and links.
Content & On-Page
Content & On-Page
Bottom-funnel comparison pages, integrations pages, glossary pages that are actually useful. Use cases written for the role, not the persona. We avoid 'ultimate guides' unless they earn their length.
Technical SEO
Technical SEO
Next.js SEO is the most common stack we ship on. Doc-site rendering, programmatic comparison pages, dynamic OG image generation, and integrations-page templates. We've shipped this many times.
Stack fluency
The frameworks we ship on weekly.
Next.js · app routerWebflowSanity / contentful headlessAstroCustom React + Vercel
Recent work · SaaS
Two engagements we can talk about.
Stape · Server-side GTM · B2B SaaS
+412% MoT
Stape
+412% non-brand organic across 14 sGTM-related clusters
Sixteen-month engagement. Rebuilt the editorial estate around 14 query clusters that actually drive demos. Migrated docs from a subdomain to a subfolder with zero ranking loss. Shipped 38 integration pages — one per source/destination combo Stape supports. Demos from organic up 5.1× by month 14.
B2B SaaS · Series B · DevTools
+318% MoT
+318% non-brand organic in 11 months
Retired 480 thin posts, rebuilt 6 topical clusters, shipped 220 high-intent comparison and integration pages. Pipeline-sourced revenue from organic up 4.2× by Q4. The team didn't hire a content marketer in the period — we ran content end-to-end.
What we don't take on in SaaS
The honest disqualifiers.
- Pre-revenue, no PMF — SEO is the wrong lever at this stage.
- Sub-$2M ARR with no in-house marketer — we'd be your only growth function, and that's a bad fit.
- Brands looking for 'do everything growth marketing' — we're SEO operators, not full-funnel.
- Anything where the product has no organic search demand to capture (we'll tell you in 30 minutes).
Send your URL and the top three competitors you keep getting outranked by. We'll bring a comparison-page strategy to the call.
Book a SaaS scoping call