Digital PR
Original data, surveys, and reactive newsroom angles pitched to journalists writing the queries you want to rank for. Slow, real, expensive — and the only links that have held through every update we've seen.
Service · 02 / 06
Links you'd defend out loud.
Editorial outreach on real publications. Named outlets in the proposal — we don't hide the inventory until the wire clears. No PBNs, no Fiverr-tier guest posts, no DR-shopping. The links you'd be willing to read out loud to your team.
- 1,840+Links placed since 2022
- 94%Quarterly count-hit rate
- 0PBNs in the inventory
- 60 dReplacement window after updates
How we source
Four channels. All in-house.
We don't broker links. Every relationship below is held by a Zasibis outreach operator — when an editor replies, it lands in a human inbox, not a sequencer.
Editorial inserts
Niche-relevant pieces commissioned with the publisher's editor. Not 'guest posts' — actual editorial content the publication wanted to run anyway, with one well-placed contextual link to your offer.
Broken-link rebuilds
Authoritative pages that link to 404s on the topic you care about. We build the replacement resource, pitch it, and close the rebuild. Underrated. Still works.
Resource-page reclaim
Curated industry resource pages that should link to you and don't. Tight outreach, high conversion, modest volume. We don't oversell this — it's a 1-in-15 channel.
What we don't sell
The boring honesty section.
Most link-building pages bury this or skip it. We lead with it. If you want any of the below, we're not your agency — and we'll tell you that on the scoping call.
- Not offered
PBNs
We've never sold these and never will. The footprint risk alone disqualifies them.
- Not offered
Guest-post networks
If you can buy it from a Fiverr drop-down, it's worthless. Most agencies sell this rebranded as 'outreach'.
- Not offered
Reciprocal / link exchanges
Easy to detect, no equity passed, and embarrassing on every side of the trade.
- Not offered
Comment / forum spam
Not in 2026. Not ever.
Packages
Three sizes. Quote in the proposal.
Real ranges live here. The exact number in your proposal moves based on outreach angle, vertical, and volume — we'd rather quote honestly than anchor wrong.
Pilot
One vertical, one outreach angle. Six placements across a quarter. Designed to prove the channel before scoping a year.
- 6 editorial placements / quarter
- Named publication shortlist in proposal
- Single outreach angle
- Monthly placement report
$2.5k / mo · 3-mo min
RequestStandard
Most bookedOur default. Three outreach angles running in parallel, 8–12 placements per quarter, replacement cover after Google updates.
- 8–12 placements / quarter
- Three live outreach angles
- Replacement cover after core updates
- Bi-weekly placement standup
$4.8k / mo · 3-mo min
RequestAuthority
For brands building topical moats. Digital PR-led, 14–20 placements per quarter, includes survey/data work and one piece of branded research.
- 14–20 placements / quarter
- One branded data study / quarter
- Reactive newsroom desk
- Dedicated outreach lead
$8k+ / mo · 6-mo min
RequestFAQ
The questions buyers actually ask on the call.
- What do you report instead of DR?
- Topical relevance score (our internal — we'll explain the methodology in the proposal), publication's organic traffic for the cluster the link sits in, link placement type (editorial body / sidebar / footer — only the first counts in our reporting), and indexed-status checked manually. DR alone is a vanity number; we treat it as a sanity check, not a target.
- Do you guarantee a number of links?
- Yes — that's the whole point of a productised package. If we don't ship the count in the package window, you don't pay the balance. We've hit the count on 94% of quarterly engagements since we started tracking. The 6% miss got refunded.
- What if a placement loses equity after an update?
- On Standard and Authority packages, we replace anything that flattens past day 60 inside the same quarter — no re-billing. On Pilot, we replace if it happens inside the first 90 days. We publish what we replaced in the monthly report — most agencies hide this.
- Can we see example placements before signing?
- Yes. The proposal includes 3-5 sample placements from prior client work (with permission), the publication names, and the cluster they're in. If we can't share the actual placements, you should worry about what they are.
- Do you use AI for outreach?
- We use Claude for first-draft outreach research — finding journalists, summarising what they've been writing about, surfacing reactive angles. Every actual outreach email is written and sent by a human. Journalists can tell. So can we.
Want to see the actual placements we'd propose for your vertical? Send us your site and we'll bring three real examples to the scoping call.
Request example placements