SEO Audit
SEO Audit
We weight faceted-navigation analysis, PDP thinness, structured data (Product, Offer, Review, FAQPage), and category-page cannibalisation more heavily than on a SaaS audit. Variant-handling on Shopify gets its own section.
Industry · E-commerce
The faceted-nav, thin-PDP, AI-Overview triple bind.
E-commerce SEO has its own failure modes: variant URLs leaking crawl budget, category pages that rank without content, PDPs that survive on inventory feed alone, and an update environment that punishes thin pages with no warning. We do this every week.
- 31Active e-com engagements
- Shop /HDDefault stacks
- 14 dAudit turnaround
- NoDropshipping / arbitrage
How the playbook bends
Same four services. Re-shaped for retail.
The disciplines don't change — what gets weighted heaviest does. Below: how each of our four core services looks when the client sells products instead of subscriptions.
Link Building
Link Building
Product PR over digital PR — we pitch the actual products to relevant publications and gifting columns. Resource-page reclaim works better here than in most verticals. We don't pitch 'industry expert' Q&As.
Content & On-Page
Content & On-Page
Category-page copy that ranks without bloating the page, buying guides that survive AI Overview pull, comparison pages that don't trigger thin-content flags. The PDP body is treated as content, not template-fill.
Technical SEO
Technical SEO
Faceted-nav crawl traps are the single most common e-commerce regression we see. Variant URLs, canonical strategy, structured data, page speed on PDP templates. Shopify-specific render footguns and Hydrogen hydration.
Stack fluency
What we've shipped on this year.
Shopify · Online Store 2.0Shopify HydrogenBigCommerceWebflow Commerceheadless WP · WooCommerceSanity + Next.jsSalesforce Commerce Cloud (audit only)
Recent work · e-commerce
Two engagements we can talk about.
DTC · Cosmetics · Shopify
92% recovery
Recovered 62% of traffic lost to the March 2026 update in 14 weeks
Helpful-content remediation: PDP body rewritten with first-person testing notes, EEAT signals (named authors, sourcing, methodology), schema overhaul, faceted-nav cleanup. Affiliate revenue tracked from organic recovered to 88% of pre-hit by week 14.
Marketplace · Outdoor · Hydrogen
+318% category
Category-page traffic 4.1× in 9 months
Re-architected category-page templates to load real content above the fold (vs. infinite product grid), added structured data, rebuilt internal linking from PDPs to relevant categories. Most of the lift came from pages that already existed but weren't ranking.
What we don't take on in e-commerce
The honest disqualifiers.
Single sentences. Either we're a good fit or we'll tell you who would be.
- Dropshipping or arbitrage e-commerce — we'd be bad partners and the SEO doesn't compound.
- Print-on-demand stores with thin product catalogues — there's not enough to optimise.
- Pre-revenue brands with no live SKUs — come back when you've launched.
- Brands explicitly looking for affiliate / blog-content-only SEO — we'd refer you elsewhere.
Send us your store URL and the three category pages you care about most. We'll bring a SERP read to the scoping call.
Book an e-commerce audit